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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q33-Q38):

NEW QUESTION # 33
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A. External Key within the Import File Activity
B. Run Completion within the File Drop Automation
C. RuntimeError within the File Drop Automation
D. Notation Settings within the Import File Activity

Answer: D

NEW QUESTION # 34
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A. Branding for each business units' profile centers will be inherited from the default business unit setup.
B. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
C. Multi org does not support the standard profile preference center for the business units.
D. Profile/Preference centers are automatically created for each business unit connected through Multi-org

Answer: C

NEW QUESTION # 35
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A. IP Allowlist
B. Identity Verification
C. Audit Trail
D. Export Email Allowlist

Answer: D

Explanation:
The Export Email Allowlist feature allows the admin to specify a list of email addresses that are authorized to receive data exports from Marketing Cloud. This feature can help protect against misuse of customer data by preventing unauthorized users from exporting data without approval. The other features do not directly address the requirement of restricting data exports.

NEW QUESTION # 36
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A. Automation Studio Tracking Extract
B. CSV download of bounce data in My Tracking
C. Discover Deliverability Complaint Rate Report
D. Automation Studio Query Activity

Answer: A

NEW QUESTION # 37
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A. Bitly URL Shortener
B. Facebook ad manager
C. Google URL Shortener
D. Login detail for each social media account

Answer: B,D

Explanation:
Before configuring Social Studio for managing social media accounts, ensure these prerequisites are met:
* Facebook Ad Manager: Access to Facebook Ad Manager is essential for managing and monitoring Facebook advertising campaigns directly from Social Studio.
* Login Details: Have the necessary login credentials for each social media account that will be managed through Social Studio to ensure seamless integration and management across platforms.

NEW QUESTION # 38
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